The Team

With a truly global presence (Austin TX, Dubai, London, Los Angeles, Johannesburg & Melbourne ), EDGE10 is split into the following divisions; Consulting (Sport Science, Data Mining & Visualisation, Data Science etc.), Client Support, Development and Business Development.

All our teams are available 24/7 to provide a truly global service.

Andreea Sandu

Lead Quality Assurance Engineer

One of EDGE10’s Quality Assurance Engineers, Andreea’s work mixes her two of her favourite things; QA and Sports! Finding bugs in code means that Andreaa can also work with her other passions; helping customers and annoying the development team! When she’s not at work you’ll most likely find her in the yoga studio or cruising down the river on her house boat.

Andy Patterson

Head of Development

Andy is responsible for software architecture, strategy and management. A graduate of Computer Science from Cambridge, Andy worked for an independent software house, a retail bank and a major UK newspaper before settling to develop the world’s most advanced athlete management system at EDGE10. But despite this impressive resume and working on some of the most complex code in the world, Andy still can’t work the coffee machine. Ah well.

Cameron Prentice

Sport Scientist

A graduate of the University of Bath, Cameron is one of EDGE10’s Sport Science Consultants, working side by side with our customers on data collection and analysis. A keen all-round sportsman, Cameron holds the in-office records not just for cricket but also eating the most food.

Dan Martinez

Head of Client Support & Information Security

Dan’s role at EDGE10 is ensuring that all of our clients get the very best from EDGE10 and all it’s features. He has worked in corporate technical support for many years and is grateful to have finally found a company that both moves at his own fast pace and also lets him wear jeans to the office.

Daniela Barboza

Sport Scientist

With a masters in Performance Analysis in Sport from Otto Von Guericke University in Magdeburg, Daniela is one of our Sport Scientists working closely with our customers to get the most value from the EDGE10 solution. When she’s not working, Daniela likes to swap the office for the sand court to indulge her love of volleyball.

Jack Upton

Sport Scientist

Associate Consultant (and previous marathon runner) Jack Upton is a walking, talking fact book of sports statistics and often our customers first point of call for data visualisation. When he’s not reminding everyone that he’s run a marathon before, Jack can be found reading up and watching his favourite NFL team, the New England Patriots. Did we mention that Jack has run a marathon?

Jackie Bloxham

Financial Controller

EDGE10’s head of finance, Jackie counts Arsenal, world travel and wine amongst her hobbies. Despite being the only person at EDGE10 without a Facebook account, she still has the most friends here, mainly because she is in charge of getting everyone paid.

James Butterfield

Corporate Finance Director

With a 10 year spell at 3i and 35 subsequent years advising SMEs, James brings extensive corporate finance experience to EDGE10. A director of Essentially Group until its sale, James is also a non-executive director of several other listed and unquoted companies.

Jason Riddell

Senior Sport Scientist

Jason works directly with team coaches to help them get the very best from the EDGE10 platform. Prior to joining us, he has had a long career in human performance, working with clients as diverse as the Los Angeles Angels and the US Army. In his spare time, Jason likes to wind down and relax by spending time with his family or jumping out of planes and racing motorcycles.

Jesse Singleton

Software Engineer

Jesse is a software engineer at EDGE10, writing and testing code for existing features as well as developing new products for future releases. A two-time intern at EDGE10 in the past, Jesse only leaves his computer for his favourite pastimes; lycra and leg shaving. Or, as he likes to call it, ‘cycling’.

John Byfield

Non-Executive Chairman

The founder of his own law firm, John also helped run an F1 team in the 1990s. After this he formed a sports management and events company, Essentially Group, and led the business to a successful IPO. John’s long experience in the sports industry gives EDGE10 further insight and knowledge to improve our strategy and solution offerings.

John Hayes


A graduate of Kings College in London, John is the newest addition to the EDGE10 marketing team. Officially, John is responsible for communicating all things EDGE10 to not only our current customers but also to the wider sports industry as a whole. His list of responsibilities is long but if you ask him, he’ll just smile and tell you that he’s just here to “make things sound good”.

Justin Paige


Justin was appointed CEO in 2013 and has worked in the sports sector since leaving law firm Lewis Silkin in 1997. He is committed to turning EDGE10 into the most talented, innovative and respected team in the world. This is, sadly, in direct contrast to the outlook for his beloved football team, Plymouth Argyle.

Kiran Menon

Head of EMEA & APAC Consulting

Kiran works one-on-one with our clients to implement practical solutions and sports science applications. A keen New Zealand fan (literally ANY sport), Kiran is also a tri-passport holder and global adventurist. He’s skydived, completed the world’s highest bungee jump and once even fought off the attention of a very inquisitive shark.

Ksenia Razumeyko

Operations Executive

Ksenia graduated as a bachelor of Economics from Moscow, a bachelor of arts from Pennsylvania AND a masters of international business development at ICN Business school in France. Based in Moscow, she ensures the smooth running of everyday international operations at EDGE10

Harry Gill

Sport Scientist

Harry is the go-to man for our Australian clients, assisting in pre and post sales as well as sports science and technical support. His degrees in Human Movement and Exercise Science have proved invaluable to helping our Antipodean clients go from strength to strength. Naturally and in direct contrast to our London office, Harry spends his time away from his desk at the beach.

Martyn Small

Software Engineer

A Computing graduate from Farnborough, Martyn develops new EDGE10 solutions and assists our clients with tech support. Martyn has been with EDGE10 since 2009 and as well as helping create some of our coolest features, has also somehow managed to keep the same office chair since the beginning.

Megan Hughes

Office Manager

Megan is responsible for day-to-day operations at EDGE10 and ensures that the office runs just as effectively as our software. In her spare time she indulges her creative side through painting and is also a force to be reckoned with on the bowling lanes. Megan has an identical twin, though refuses to comment on speculation that she once sent her sister in to work in her place the morning after last years Christmas party.

Olivia Campbell

Client Support

Technical Support Engineer at EDGE10, Olivia is our chief problem solver, helping our customers with queries and feeding back suggestions to the development team for future releases. Outside of the office, Olivia actually designs battle bots in her spare time! Reports that she plans to use one of these in her next salary negotiations are currently unconfirmed.

Olly Andrews


Olly formed EDGE10 in 2011, following a career in investment banking with the likes of Goldman Sachs, Credit Suisse and Nomura across London, Tokyo and Hong Kong. Very competitive, Olly is the proud and unrivalled holder of two of EDGE10’s most revered awards; Smartest Dresser and Most Hours Spent on a Plane award for three years running.

Pavel Bakshy

Software Engineer

Pavel, a graduate from Sevastapool university, writes new product functionality and improves existing modules. A not-so-secret ‘Foodie’, Pavel is on a seemingly endless quest to travel and experience all the dishes the world has to offer. He is always welcomed back with open arms by the EDGE10 team when he returns with a suitcase full of food.

Pratik Thanki

Data Scientist

EDGE10s very own mathematical genius, Loughborough Sports Science graduate Pratik helps our clients develop detailed data models on every aspect of their team performance. He once dreamed of being a Basketball player but found his off court skills in front of a computer more valuable to the sporting world.

Rich Klee

COO and Product Director

Rich joined EDGE10 after successful stints with Intel, Vodafone and M&C Saatchi. Outside of work, he has long had an unrequited love for cycling and is living, breathing proof that you don’t have to be good at something to enjoy it. When Rich isn’t dreaming of being Bradley Wiggins, he’s EDGE10’s COO and Product Director.

Samuella Popal

Technical Support

A key player for our consultancy and development teams,  Samuella is EDGE10’s problem solver. He can deal with pretty much any issue that comes up unless it is a train delay. Don’t speak to Samuella about train delays…

Sharoon Arif

Software Engineer

A Computer Science graduate of the University of Brighton, Sharoon both designs and builds various features for the EDGE10 platform. A keen Arsenal and DIY fan, Sharoon fears very little apart from software bugs and the fear that one day, his local Nando’s will shut down.

Tom Robertson

Head of North American Consulting

Tom joined us as a sports scientist at Crystal Palace FC and now manages our North American consulting team, where he is responsible for helping our clients get the best from the EDGE10 platform. When he’s not busy creating new customer solutions, Tom can either be heard grumbling about London public transport or brushing up on his impressive acting skills.

Vitaliy Gorbenko

Software Engineer

A graduate in Software from his native Ukraine, Vitaliy creates new features for EDGE10 and keeps current ones updated and fresh. Most happy with a pair of headphones on in front of his computer, Vitaliy is an alchemist who can turn coffee into code.

Will Pitt

Product Manager

Will’s role is to plan and spec the future functionality of EDGE10 in collaboration with our vast global client base to ensure our software is the most relevant and up to date solution on the market. Although Will is directly related to a movie star and TWO former British Prime Ministers, he’d be much happier to talk to you about his favourite sportsperson, Andy Murray.


Our consultancy service operates on the principles of partnership, collaboration and customer empowerment.

We optimise performance

Our top sport scientists and data analysts can help you get the most from your data. Qualified at the UK and Australia’s top universities, our consultants draw on wide-ranging experience from their previous work in elite sporting organisations.

Industry insight on tap

Our consultants’ expertise will help you optimise the results you get from our software. It goes beyond the traditional limits of support offered by data management providers.

A specialist focus

Particular areas that our consultancy team advise on include:

  • Data workflow strategies
  • General sport science
  • Application integration strategies
  • Legacy data migration strategies


Our customer support is built on providing performance optimisation, industry insight and specialist focus.


EDGE10 becomes part of your team and our success is based on yours.


With an industry leading support network and 24/7 support, our specialist staff are on call, wherever you are in the world.


Included is full training for a member of your own staff to become an EDGE10 champion, boosting the knowledge of your team.